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In Paris, performance goes beyond tracks and trails. It’s expressed through movement and the energy of the city.
For Paris Fashion Week, HOKA strides into the heart of the capital to celebrate those who move forward without compromise between style and performance. Athletes, creatives, urban explorers: all share the same vision. Moving freely, without compromise.
Discover the HOKA experience at Paris Fashion Week
During Paris Fashion Week, HOKA and Dover Street Market Paris brought their worlds together through a community morning run in the heart of Paris. A shared moment celebrating movement, endurance, and creativity, bringing together an engaged community at the intersection of performance and style.
During Paris Fashion Week, HOKA and UNNA, a Swedish running brand, created a T-shirt customisation workshop. A lifestyle interlude where creativity is expressed at the crossroads of running and fashion.
HOKA partnered with the design and architecture agency Zyva Studio, founded by Anthony Authié, to imagine a lamp-making workshop. A project where light and design come together, driven by a strong artistic vision.
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