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At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.
We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.
HOKA was born in the French Alps in 2009, when two athletes set out to design a running shoe that made downhill running feel like flying. Their first shoe, the Mafate, completely disrupted the industry's minimalist leanings with its oversized shape and high-cushion design. It quickly won over elite ultramarathoners and it wasn’t long before word was out. The rest, as they say, is history.
Our brand was inspired by the sensation and pursuit of flying down a mountain. Te reo Māori has a word, Hoka, that means “to fly” that perfectly captures this feeling. We acknowledge our connection to this language and have deep respect and gratitude for Māori language and culture.
HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud
Wearing our shoes is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a smooth, soft and efficient ride.
Click the arrows to see the history of our key trainers.
Swipe to see the history of our key trainers.
Where it all began; a shoe to make running feel effortless.
The original HOKA, inspired by the trails of Mt. Etna.
The original max-cushion road shoe.
The original all-terrain shoe.
The road shoe that helped HOKA hit the mainstream.
Lightweight HOKA cushioning for all terrains.
The track spike that put us on the map at the Olympic trials.
The trail shoe built for the toughest terrain on Earth.
The shoe that showed "stability" needn't mean heavy.
Combining maximum support and maximum cushioning.
HOKA cushioning and ride in a lightweight package.
The shoe for the everyday tempo run.
A high-performance take on the trail franchise.
The racing shoe that broke the 50-mile World Record.
Bringing HOKA innovation to hiking.
The carbon plate for everybody.
A pinnacle product for technical trail.
A best-in-class product geared for elite performance.
A pinnacle race shoe designed for record breakers.
HOKA plushness meets carbon propulsion on the trail.
Sustainability encompasses everything we do here at HOKA. It’s not just about sustaining the environment. It’s how we work with each other. How we make decisions for our business. How our customers feel the impact of our actions. It is something we all do together.
We all run our own race but we're never alone.
From head to toe, road to trail - we've got you covered.
Road Running
Trail Running
Clothing
Hiking
Lifestyle
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