What are your running goals? Whether you want to tackle the 15km Grand Park Tour in Sofia or compete in the Marathon Varna with confidence, innovative HOKA® running shoes will help you get there. Founded in 2009 by Jean-Luc Diard and Nicholas Mermoud, our shoes are designed to elevate your running practice on both track and field. Our founders are runners themselves. So, every detail of our shoes has been designed in response to the needs of both sprinters and endurance-racers. Support that doesn't let up until you do. Cushioned PROFLY™ dual density midsoles for fast push-offs and a light-as-air feel. Waterproof outers to keep you dry, no matter what the weather throws at you. Lace up and get going.


Ready to transform your running experience? Step into HOKA® running shoes. Our shoes are built to deliver optimum speed, whatever distance you're running. Grippy soles offer plenty of traction and lightweight materials reduce bulk. That's how we got our name. In Maori, HOKA® means 'to fly over the earth', which is how you'll feel when you hit the road in our shoes. J-Frame™ outer soles complete with Active Foot Frame technology work with your running gait, while shock-absorbing cushioning lessens the impact of those downhill stretches.


Let's face it: however much we love it, running isn't always easy. But when you've got HOKA® innovation on your side, you'll be extra motivated to fly past the finish line. From those pre-work runs around the block to weekends spent exploring new trails, every run is different. But HOKA® running shoes are versatile enough to adapt to them all. From one stride to the next, you'll experience THE HOKA® DIFFERENCE – and you'll never look back. Welcome to HOKA® Bulgaria.