Women running in HOKA apparel and the new Bondi X shoe.

HOKA ALL RACERS STRAVA CHALLENGE

Become a racer with HOKA for a chance to win a pair of Bondi X

WELCOME TO HOKA

In 2009, our founders had a question. How can we optimise running shoes for maximum speed and downhill stability? Trail runners Nicholas Mermoud and Jean-Luc Diard set out with this goal in mind. Stability. Speed. Traction. They committed to bringing those three elements together in one pair of shoes – and they succeeded. Today, the technology our founders created is at the heart of every HOKA® shoe. In the Maori language, HOKA® means 'to fly over the earth'. Our shoes won't make you fly, but they will give you unmatched support every time you run. Park runners, sprinters, triathletes, endurance runners – HOKA® running shoes are beloved by athletes around the world. Our shoes work with you from the starting line-up to the finishing tape, and for every step in between.

RUNNING SHOES REINVENTED

Joining friends for a run through Lazienki Park. Running the circumference of Lake Rusalka. Wherever your next run takes you, HOKA® shoes are engineered to help you meet – then exceed – your personal best. We've designed our soles to work with the natural cycle of your running gait. Running in urban spaces? You'll appreciate ultra-deep cushioning that protects your joints, so you can power through the miles in comfort. Feeling the call of the wild? HOKA®'s Active Foot Frame gives you maximum stability on rugged, uneven surfaces by cupping your heel and embedding your foot into the midsole.

THE HOKA DIFFERENCE

If you think our running shoes look a little different, you're not the first to think so. Nobody had made them quite like us before. But once that HOKA® logo started ascending podiums, people understood. We look different because we are different. Good different. Built around innovative technology. Keep an eye out for our PROFLY™ intelligent cushioning that ensures a more responsive toe-off and a softer landing. Stare in awe at the extended profile of our HUBBLE® heels – they deliver a smooth heel-to-toe transition, lessening the impact on your joints. Take in the smart design of our Meta-Rocker soles, which reduce the toe-to-heel height difference to help power you forward. Now. Lace. Up. Those. Shoes. Go achieve running greatness.