HOKA athlete and three-time IRONMAN® world champion Jan Frodeno

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HOKA athlete and three-time IRONMAN world champion Jan Frodeno took on his Canadian counterpart Lionel Sanders in an innovative head-to-head showdown over the long distance Triathlon event, setting a new World Record time of 7:27:53, beating his previous record by nearly 8 minutes.

HOKA partnered with the one-of-a-kind event on Sunday 18 July, watch the race recap below to find out how Jan did it.

“This may take a moment to sink in. A massive thank you to everyone who made this happen, especially Lionel who inspired me to reach a new level and new world record.”

HOKA Athlete - Jan Frodeno


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Jan Frodeno wearing the Rocket X and running outdoors.