The Hoka Experience

HOKA ONE ONE® was created with one goal in mind — make running easier. We do things differently, from the look of our shoes all the way to the technologies that make them possible. If you’ve ever worn a pair, you know what the HOKA difference feels like, but there's a lot that goes on behind the scenes.

Here's How We Do It

An image of a hoka shoe ontop of marshmallows

cushioned midsole

Marshmallow softness

Ultralight and endlessly cushioned, HOKA midsoles offer shock absorption, comfort and support in varying degrees of thickness.

Shop Responsive Cushion Shop Balanced Cushion Shop Maximal Cushion


The wheels to move you forward

Designed to drive runners forward, Meta-Rocker geometry complements the natural gait cycle and reduces the height differential between heel and toe.

Shop Early Stage Meta-Rocker Shop Late Stage Meta-Rocker
An image of a hoka shoe in front of a tire
An image of a tiny racing man inside a hoka shoe

Active Foot Frame

The bucket seat

The Active Foot Frame functions like the bucket seat in a racecar, cradling the heel and embedding the foot securely into the midsole.


Intelligent cushioning

A two-part midsole that delivers a cushioned landing and responsive toe-off, PROFLY™ provides a uniquely soft and snappy ride.

Shop Profly
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An image of the layers on the sole of a hoka shoe


Stability with freedom

Designed to combat overpronation, J-Frame™ innovation delivers extended support with a firmer foam on the medial side where the foot typically rolls inward.

Shop Stability Shoes

Carbon Fiber Plate

Aggressive propulsion

Designed to provide a propulsive ride, the carbon fiber plate curls under toes to deliver a smooth transition through the gait cycle.

Shop Shoes with Carbon Fiber Plate
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Effortlessly smooth transition

Building on HOKA heritage, the extended HUBBLE® heel is designed to limit impact on the body and create smoother heel-to-toe transitions.

shop Hubble® heel