Runnning couple wearing Bondi X shoes.
Runnning couple wearing Bondi X shoes.


HOKA® shoes were created by runners, for runners. One aim drove us in our mission. Supporting you to reach and exceed your running goals was – and still is – everything. When we started in 2009, founded by Jean-Luc Diard and Nicholas Mermoud, the initial idea was to build a shoe with improved downhill stability and traction. We haven't looked back since. Today, our footwear gives lightweight race power to sprinters, joint support and protection to endurance athletes, and confidence to first-time runners everywhere. HOKA® is a Maori word meaning 'to fly over the earth'. Try HOKA® shoes for your next run and discover the feeling for yourself.


Prepping for your next Quest Killarney Adventure Race? Training for the Dublin Marathon? Or maybe you're lacing up your shoes for your first 5km? Whatever your running goals, HOKA® shoes are engineered to help you achieve them – and then power on to the next challenge. Working with your natural running gait cycle, our shoes deliver powerful push-offs and shock-absorbing landings. Lightweight materials give you the freedom to power through each stride. Maybe your running passion takes you on country tracks and rocky terrain? You can run in confidence because trail runners swear by HOKA®'s supportive fit and cushioned soles to protect them on rough ground. No need to scale Carrauntoohil to stretch your legs though. You could simply dial up the speed and incline on your treadmill and smash through your personal best.


You may have noticed that HOKA® running shoes look a little different. Our unique silhouettes come from groundbreaking technologies that support you through every stride. The Active Foot Frame cradles your heel and embeds your foot into the midsole for a stable and supportive fit. PROFLY™ cushioning adds power to your push-off and extra protection when you land. Meta-Rocker soles balance out the height difference between your toes and your heel. When HOKA® shoes first began appearing on runners' feet, some people were baffled. But then those runners started winning. And they didn't stop winning. Try a pair and you'll find out why.